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Marketing Operations Manager



Marketing & Communications, Operations
United States
Posted on Friday, April 26, 2024

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.

As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

The Marketing Operations team at Kraken values organization, process excellence and rigor. Our Mission is to increase efficiency and drive results in the execution of the overall marketing objectives via strategic planning, infrastructure, repeatable processes, best practices, budgeting and reporting.

We relentlessly drive the Marketing team forward via ruthless planning & prioritization, orchestration & lethal execution. We leave no stone unturned. No questions unanswered. We take ownership and accountability for every element of our programs. As a team, we address urgency head-on and handle ambiguous situations with calm, clear & open minds. We know the way, go the way and show the way.

About the Role

We are looking for a Growth Operations Manager to ensure our Global Growth team reaches savage levels of velocity. You will support portfolios for our organic, performance, affiliate and lifecycle teams - owning & driving the roadmap & priorities with Growth leads. You will obsess over measurement and movement against key KPIs and work with our teams to identify opportunities within our prioritization matrix. In addition to Global Marketing & Operations, you will work closely with critical cross functional partners including; Brand Design, Compliance, Localization, Eng, Data & more.

This role reports to the Director of Global Marketing Operations but will work closely with the entire Global Growth team.

About You

You have deep experience with project management in the marketing space and understand the importance of planning, execution & progress reporting. You may even have direct experience project managing performance and organic growth marketing. You’re a strong communicator with excellent follow through skills - you don’t let anything slip through the cracks. You’ve got an ease about you: you can move work forward in remote & ambiguous situations without getting your feathers ruffled. You enjoy moving projects forward and keeping teammates motivated to the finish line!

The opportunity

  • Program & project management for Global Growth go-to-market initiatives & campaigns for sub functions; organic, performance, affiliate, lifecycle

  • Execution planning & production - including entry and management of executions & marketing activities in Airtable

  • Project manage web projects, experiments, SEO & ASO in partnership with Organic lead

  • Project manage Marketing wide weekly and monthly reports

  • Collaborate and manage relationships with media & affiliate vendors

  • Collaborate and manage internal relationships with brand design & copywriting - submitting design briefs and managing stakeholders for feedback/approval

  • Traffick assets for approvals with compliance, legal & other required stakeholders for all campaigns & executions

  • Partner with localization and translation agencies/internal partners as needed

  • Measurement set up and tracking with growth, analytics & data partners

  • NDA, contract, invoice & expense management for sub functions

  • Drive and track functional progress against milestones (OKRs & Strategic Planning checkpoints)

  • Ongoing process optimization

Skills you should HODL

  • 7+ years of previous experience in operations, planning and strategy in product marketing and or digital marketing

  • Experience working at a premium brand, matrixed organization and/or creative agency

  • Concise speaker, storyteller, and writer: ability to slice, dice, and distill a narrative from a complex data set into an executive summary

  • Experience building & leading sophisticated, matrixed teams that are distributed globally

  • Experience managing go-to-marketing campaign and executions across digital channels

#LI-Remote #LI-AG1

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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