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Marketing Associate

Kraken

Kraken

Marketing & Communications
United Kingdom
Posted on Tuesday, July 2, 2024

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of Work


The Team

CF Benchmarks are the world’s first and leading cryptocurrency index provider, authorized and regulated by the UK FCA. Our indices are in full compliance with UK Benchmark Regulation (BMR), proven by two successful audits undertaken by Deloitte. We're a trusted partner to some of the most respected and innovative financial institutions and our fully market tested reference rates and indices power regulated financial products including listed derivatives, investment funds and structured products from the world's leading firms including the market defining crypto derivatives suite listed by CME Group and the BlackRock Bitcoin Private Trust. For more information, please visit www.cfbenchmarks.com.

Why CF Benchmarks?

At CF Benchmarks, we offer a dynamic and collaborative work environment where your contributions can significantly impact the cryptocurrency asset class and the broader digital asset industry. You'll work with a global, talented and diverse team from a mix of backgrounds, whilst gaining valuable experience in the exciting crypto world. We provide competitive compensation, professional development opportunities, and a culture that truly values innovation and excellence.

The Opportunity

  • This is a digital first marketing role designed to create awareness of the CF Benchmarks brand and drive demand generation through a mix of always-on and campaign specific marketing initiatives across multiple channels. Content-led marketing underpins the approach and the incumbent will leverage exceptional in-house assets such as blogs, research and analysis reports, videos and podcasts to educate target markets about our core value propositions including our market leading regulated cryptocurrency indices and digital asset classification frameworks.

  • Reporting to the marketing lead, the job holder will join the marketing, design and content team, and also work closely with sales and product management colleagues located across Europe and the US.

  • This is a fantastic role for a marketer who is a team player at heart, with a thirst to learn in a growing and excitingly dynamic financial services sector.

Core elements of the role include:

  • Demand generation to drive inbound leads across multiple channels including LinkedIn and Google

  • Develop and execute Search Engine Optimisation (SEO) initiatives to increase the number of visitors to our website. Aligned to this, conduct keyword research so that CF Benchmarks appears high up search engine page rankings. Also, use results of research to provide insights and informs to other members of the team

  • Plan and deliver paid search campaigns to drive increased traffic to the website

  • Email marketing support, specifically building automated campaign lead nurture flows

  • Analyse campaign results and based on learnings, make recommendations for improvements to continually drive results

  • Support the marketing lead to monitor the rapidly evolving digital marketing space and identify emerging marketing communications channels that will help us further build marketing capabilities aligned with our business objectives


Skills you should HODL

  • Bachelor’s degree in business or marketing relating subjects, and/or 1-2 years B2B marketing experience, ideally from the financial services or business consultancy sector

  • Strong written and verbal communication skills with fluency in English as first or second language

  • A self-starter with a strong work ethic and someone that is a highly collaborative team player

  • Strong organisational skills with an ability to manage multiple tasks and deadlines

  • Keen eye for detail

  • Demonstrable experience delivering paid marketing campaigns across multiple channels including LinkedIn, Google and others

  • Solid SEO experience and hands-on knowledge of reporting platforms such as Google Analytics and Google Search Console

  • Experience creating campaigns using marketing automation platforms such as HubSpot, Marketo or Eloqua

  • Proven paid search and PPC experience, including Google Ads


Nice to haves

  • Professional marketing qualification or working towards one, for example, The Chartered Institute of Marketing (CIM) or Institute of Data & Marketing (IDM)

  • Interest in crypto and the broader digital asset class

  • Knowledge of lead generation channels other than those highlighted above

  • Basic HTML coding experience relating to marketing automation platforms

    #LI-Remote #LI-TN1

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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