The Job 👑
Lead all aspects of marketing to deliver our value to our users - branding, positioning, analyst relations, sales enablement, content, thought leadership, pricing, and more. Build, strategize, iterate, and execute where neededIterate on and scale our overall demand and lead generation strategyBuild a marketing funnel to acquire, activate, retain our users and optimize conversion across channelsAnalyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunitiesAbout you 🦄
An entrepreneurial mindset, willing to learn new things and get hands dirty, is a mustSelf-directed worker5+ years of experience in digital marketing and demand generation of complex two-sided market platformExperience leading and building out a marketing team via engagement with internal and external contacts to drive scalingExperience owning content strategy, distinguishing between proactive and reactive measures to optimize audience growth and pipeline healthExpertise with a wide variety of lead generation tactics, including SEO, email marketing, webinars and social mediaNice to have 👍
A basic understanding of the EthereumFamiliarity with the B2B sales processExperience working in a fast-paced startup environmentExperience working in the crypto industry